30th Sep 2014 4R Consistent,4R Events,Implement the 4Rs,

D.C. – The Fertilizer Institute (TFI) launches the 2015 4R Advocate Awards
Program this week with a call for entries from retailers wishing to highlight
the exceptional nutrient stewardship practices of their grower customers.
 The 4R Advocate Award program, now in its fourth year, recognizes farmers
who are protecting the environment, boosting profitability and benefiting
society through nutrient stewardship practices based on the 4R’s (use of the
right nutrient source, at the right time, at the right rate and in the right place).  Under the program rules, farmers are nominated
by their retail dealers who are also recognized with 4R awards.

“The farmers honored in the 4R Advocate program know that environmental
protection and economic prosperity are not mutually exclusive,” said TFI
President Chris Jahn. “This award program adds value to the 4R nutrient stewardship initiative by
engaging growers and retailers with peers who can share their fertilizer best
management practices success stories.”

In 2015, five winning growers, a spouse or companion and their nominating
retailers will be awarded an expense-paid trip to the Commodity Classic,
scheduled for Feb. 26-28 in Phoenix, Arizona. The Commodity Classic is the
once-a-year, can’t-miss event for America’s soybean, corn, wheat and sorghum
farmers. At the Classic, 4R Advocate winners will see the latest agricultural
innovations first-hand, meet other growers and agricultural leaders from across
the nation, and will be honored at an invitation-only banquet.

profiles and videos featuring interviews with 4R Award winners may be found at

Entries for the 2015 4R Advocate Awards are due on November 10, 2014.  A
nomination form, information about past winners, and additional details on the
program are available at
Winners will be announced in mid-December. For further information on the
program or 4R nutrient stewardship, please contact TFI Manager of Stewardship
and Sustainability Programs, Peyton Harper by telephone at (202) 515-2717 or via e-mail at [email protected]