Pinnacle™ Agriculture Holdings, LLC

Pinnacle Agriculture Holdings, LLC is a first-in-class agricultural retail distribution business created through acquisitions and greenfield retail establishments.  The company operates through its Sanders®, Providence Agriculture™, Performance Agriculture™, AgOne Application Services™, OptiGro®, Innvictis™, and Meridian™ brands, serving growers across the United States.  Pinnacle is multifaceted in its operations, which include seed production and sales, agricultural chemical distribution, bulk handling of fertilizer, precision agriculture services, and general merchandise for the farming, livestock, and wildlife industries. 

Pinnacle’s core values are people, customer success, operational excellence, citizenship and stewardship, innovation and ethics and integrity.  These values are applied in every aspect of Pinnacle’s business to develop quality, long-term relationships with customers, suppliers and employees.

Since inception, Pinnacle has been committed to the commercialization of new technologies, recognizing the confidence, profit-potential, and time-saving benefits they bring to valued grower customers.  As growers have sought to maximize the productivity, profitability and sustainability of their acres, OptiGro® was established with the goal of building the preferred, full-service precision ag technology resource to farmers across the United States.

People and grower success are Pinnacle’s leading core values.  The 4R nutrient stewardship program contributes to these principles, as decisions based on the program provide Pinnacle’s growers with a science-based approach to nutrient management.  Similarly, through Pinnacle’s state-of-the-art OptiGro® program, growers are able to customize their nutrient decisions to improve economic performance and increase productivity while reducing environmental impact (Right Rate – Right Product – Right Place – Right Time).

Pinnacle’s OptiGro® program offers:

• Data-Based Decision Tools from unbiased agronomy information

• Record keeping for data analysis and improved planning

• Field Grade internal farm and community benchmarking services

• Soil sampling with web-based data analysis, accessible anytime

• Variable-Rate prescriptions for seed and fertilizer

• Variable-Rate custom application

• Pivot analysis post-season yield assessment

The OptiGro® platform uses real farm data reflecting real world farming conditions. OptiGro® aggregates data across Pinnacle’s entire network, allowing identification of relationships and trends.  This provides significant benchmarking and predictive capabilities that are invaluable to growers.

OptiGro® is a proud recipient of the PrecisionAg Crop Adviser / Entrepreneur Award of Excellence for its role in helping farmers make better decisions.  In addition, it has been recognized for its contribution to the environment, by facilitating a more efficient use of inputs overall and reducing run-off.






Contact Information
Email: [email protected]
Phone: 901-462-2765
Address:  3400 Players Club Parkway, Suite 210 Memphis TN 38125

The Fertilizer Institute
425 Third Street, S.W., Suite 950
Washington, DC 20024
Phone: 202.962.0490
Fax: 202.962.0577